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A measure can be defined as 'the extent of a thing in length, breadth, thickness, circumference, capacity, or in any other respect; the instrument by which extent or capacity is ascertained' and according to a thesaurus, can also be an action; dimension; frequency; gauge; pattern; quantity; rule; standard or volume.

The anatomy of measures
The Ripose Technique creates an anatomy of measures  by dividing them into 3 components, namely: key performance indicators (KPIs), metrics and service level agreements (SLAs) - similar to the balanced scorecard deliverable.

Step 1 - KPI discovery
During the 1-hour one on-on goals session (see goals), management are asked to identify their pertinent key performance indicators.

This is achieved by asking a number of salient questions about the weaker values - each manager should be capable of identifying 7 plus or minus 2 KPIs.

Step 2 - Ripose deliverable
Once all the important managers have identified their KPIs, the Ripose architect will a complete the Ripose - Objectives deliverable.

Step 3 - presentation
The findings identified during the objectives initiative will be presented to senior management. 

An agreement will then be sought to continue with the knowledge identification step.

Resources brochures include:
- Quick Ripose 
- Ripose architects
- Ripose compiler